Market Promotion

If you currently import U.S. food and agricultural products, you could receive financial assistance to help you promote them in your market. The Branded Program offers reimbursement on marketing-related expenses such as:

  • Advertising
  • Demonstrations and Merchandising
  • Package and Label Modifications
  • International Tradeshows
  • Marketing and Promotional Materials
  • Public Relations and Seminars

To receive reimbursement through the Branded Program, your U.S. supplier must apply and be approved. If you are interested in this program, please ask your U.S. supplier to contact us directly

Only small U.S. companies (less than 500 employees, per U.S. Small Business Administration regulations) and agricultural-producer cooperatives qualify

To learn more about the Branded Program, read our Branded Program Importer Manual. Choose the appropriate language from the list below to download a copy.


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U.S. Food Showcase at FMI
June 20-23, 2016
Chicago, Illinois

Food Ingredients Asia-China
June 21-23, 2016
Shanghai, China

Specialty Coffee Association of Europe
June 23-14, 2016
Dublin, Ireland

Imbibe Live 2016
July 4-5, 2016
London, United Kingdom

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Export Intelligence Video Series -Hong Kong

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